Search Engine Optimization (SEO) is a strategy focused on improving a website’s visibility in search results. These are the types of SEO, each focusing on different areas of web optimization. Check the following in details:
Types of SEO Meaning in URDU
SEO ki mukhtalif qisamain hoti hain jaise On-Page, Off-Page, aur Technical SEO.
Har type ka apna role hota hai website ko Google mein rank karwane ke liye.
On-Page ka matlab website ke andar ka kaam, jabke Off-Page ka matlab bahar ke links aur promotion hota hai.
1. On-Page SEO
On Page SEO mainly focus on front on site optimization which include Keyword research, Meta Title & Description, Content optimization, Speed, Alt tags etc.. It focuses on content and the HTML source code of a page. We optimize On Page for each page & post.
Key elements:
- Keyword Optimization: Add relevant keywords in titles, headings, and content.
- Meta Tags: Use Attractive Meta titles and descriptions.
- Internal Linking: Connecting similar content within your site.
- Content Quality: Publishing valuable, original, and engaging content.
- Image Optimization: Add alt text and compressed image formats to load fast.
2. Off-Page SEO
It primarily focuses on Outside strategies and activities that impact your search rankings and authority building.
Key elements:
- Backlinks: Create high-quality links from niche websites.. Like: Guest Posting etc.
- Social Signals: Sharing content on social media.
- Influencer Outreach: Collaborating with niche influencers.
- Brand Mentions: Getting referenced on forums, news sites, etc.
3. Technical SEO
It also focuses on optimizing the backend structure and performance of a website. This includes monitoring organic data changes and identifying site errors for correction.
Key elements:
- Site Speed: Fast-loading pages for better user experience.
- Mobile-Friendliness: Responsive for all devices.
- Crawlability & Indexing: Setup an XML sitemap and robots.txt.
- HTTPS Security: Make sure site has an SSL certificate.
- Structured Data: Add schema structure for improve search results.
4. Local SEO
Local SEO helps businesses promote their services to local customers. For example, You have a physical stores, restaurant or shops located in your area. By setting up a Google Business Profile, you make it easier for local users to find and connect with your business.
Key elements:
- Google Business Profile (GBP): Optimizing your listing.
- Local Keywords: Targeting “near me” or city-specific terms.
- NAP Consistency: Ensuring Name, Address, Phone info is the same across directories.
- Local Reviews: Promoting satisfied customer reviews.
5. E-commerce SEO
It mainly focused on SEO for online stores.
Key elements:
- Product Optimization: SEO-friendly product titles and descriptions.
- Category Pages: Optimized with keywords and internal links.
- User Experience: Easy navigation and Quick checkout process.
- Rich Snippets: Adding schema for reviews, price, and availability.
If this feels a bit confusing, no worries! We’ll go over each SEO type with examples in the next posts.