Publishers report huge declines in traffic from Google Search since the company launched AI Overviews.
Chatbots are replacing Google searches, which is reducing traffic for news websites.
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As a result, publisher traffic is dropping.
HuffPost’s search traffic fell by more than half in the past three years.
Business Insider’s organic search traffic dropped 55% from April 2022 to April 2025, and Pakistan’s top news channel GEO.TV experienced a similar decline, according to Similarweb.
Publishers are shifting focus to subscriptions, newsletters, and live events to reach readers.
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