Types of SEO

Search Engine Optimization (SEO) is a strategy focused on improving a website’s visibility in search results. These are the types of SEO, each focusing on different areas of web optimization. Check the following in details:

Types of SEO Meaning in URDU

SEO ki mukhtalif qisamain hoti hain jaise On-Page, Off-Page, aur Technical SEO.

Har type ka apna role hota hai website ko Google mein rank karwane ke liye.

On-Page ka matlab website ke andar ka kaam, jabke Off-Page ka matlab bahar ke links aur promotion hota hai.

1. On-Page SEO

On Page SEO mainly focus on front on site optimization which include Keyword research, Meta Title & Description, Content optimization, Speed, Alt tags etc.. It focuses on content and the HTML source code of a page. We optimize On Page for each page & post.

Key elements:

• Keyword Optimization: Add relevant keywords in titles, headings, and content.
• Meta Tags: Use Attractive Meta titles and descriptions.
• Internal Linking: Connecting similar content within your site.
• Content Quality: Publishing valuable, original, and engaging content.
• Image Optimization: Add alt text and compressed image formats to load fast.

2. Off-Page SEO

It primarily focuses on Outside strategies and activities that impact your search rankings and authority building.

Key elements:

• Backlinks: Create high-quality links from niche websites.. Like: Guest Posting etc.
• Social Signals: Sharing content on social media.
• Influencer Outreach: Collaborating with niche influencers.
• Brand Mentions: Getting referenced on forums, news sites, etc.

3. Technical SEO

It also focuses on optimizing the backend structure and performance of a website. This includes monitoring organic data changes and identifying site errors for correction.

Key elements:

• Site Speed: Fast-loading pages for better user experience.
• Mobile-Friendliness: Responsive for all devices.
• Crawlability & Indexing: Setup an XML sitemap and robots.txt.
• HTTPS Security: Make sure site has an SSL certificate.
• Structured Data: Add schema structure for improve search results.

4. Local SEO

Local SEO helps businesses promote their services to local customers. For example, You have a physical stores, restaurant or shops located in your area. By setting up a Google Business Profile, you make it easier for local users to find and connect with your business.

Key elements:

• Google Business Profile (GBP): Optimizing your listing.
• Local Keywords: Targeting “near me” or city-specific terms.
• NAP Consistency: Ensuring Name, Address, Phone info is the same across directories.
• Local Reviews: Promoting satisfied customer reviews.

5. E-commerce SEO

It mainly focused on SEO for online stores.

Key elements:

• Product Optimization: SEO-friendly product titles and descriptions.
• Category Pages: Optimized with keywords and internal links.
• User Experience: Easy navigation and Quick checkout process.
• Rich Snippets: Adding schema for reviews, price, and availability.

If this feels a bit confusing, no worries! We’ll go over each SEO type with examples in the next posts.

Learn Next: What is On Page SEO?